Don’t Run

2013 – ongoing

Initiated by Juan Montero Valdes and Eugenia Morpurgo, Don’t run – explores the possibility of a collaborative open production line for shoe making and design.

The use of rapid manufacturing machines such as laser cutters are used alongside revised and simplified assembly methods to introduce a new form of manufacturing to the high street. Creating an entirely personal and innovative system of production and consumption.

In Rotterdam the public are invited to come and influence the design process and will be encouraged to join the assembly line and test our production methodology. One fortunate participant will walking away with a pair of custom made don’t run shoes